Quote: dubairl "Of course winning matters, nobody likes losing. I'm not saying coaches should go over the top and start bullying young kids but when you have a poor game and lose the coaches ride you harder in training and that comes from losing.
For me its no coincidence that the players that get signed up are from the best amateur teams, and the decent players who play for the poorer teams move to the better teams.'"
Who has said winning doesn't matter? Why are you ranting as if someone has?
The coaches response should be based on the performance, not the result. It's possible to play badly and win and also play well and lose. Working hard in training certainly should not only be related to the losing the previous match.
That's if you're going to be a reactive rather than proactice coach, but that's another subject.