The problem though (as Bradford found) is you can't bribe people with free tickets forever. Once it reaches the stage where you have to start charging them they'll drift away again, e.g. Bullmania was supposedly back last season as the 10,000 crowds returned. Now those gates are back to 7500, presumably because they've stopped the four-quid-a-game farce which the fifty quid passes equated to.
This guy will soon realise his mistake (eg Salford do not even really have the potential to be a worthy SL club, never mind a big one) he'll be on to his next project (hopefully).