Quote: wrencat1873 "This cuts both ways.
The flip side of the argument is that Sky may want to reduce their sponsorship next time around as they may be paying for "an inferior product".
It really isn't the responsibility of a sports broadcaster to improve the sport although, in truth, most major sports would be stuffed without Sky and their peers.'"
Its not, but they will want the best products to sell to the public and if they're cheap about things, they're going to lose one. TV money in sport, SKY in particular in our case, is so intertwined in our existance, that we shouldn't/can't shy away from the fact that we'll practically live and die by it. It will serve them no purpose to lose superleague as a viable draw for the public. What we need won't be a king's ransom to sky and if we paired that with a better approach to sponsorship, we may find ourselves in a less perilous situation.
I'd also like donations from wealthy backers for star players to count outside the cap, meaning it continues to protect financially challenged clubs from over reaching and bankrupting themselves, but at the same time allows Star players (both english and antipodean) to work in the SL thanks to the likes of Dr Koukash, who'll be more likely attracted by the chance to buy success, rather than fund a team to be another also ran.