That's one of the good things about the advert, Him, it can be easily built upon.

It would be great to see a series of these adverts with other athletes who are fans of our sport, Rooney or Ferdinand being the two that jump out.

I don't have Sky Sports myself, but is the advert on Sky Sports actually shown in full? Seems a bloody long advert if that's the case, which is even better!

sorry, I'd take the internationally known winner of the #1 worlds toughest race saying RL was too hard for him over a spotty teenagers 2 fingered game any day of the week.

I think Rooney and Rio Ferdinand wouldnt mind doing an advert advertising the GF at Old Trafford. Both big RL fans and obviously having ties with Old Trafford

Agree, it's one of the best adverts I've seen for any sport tbh.

Just a bump, but on Twitter Keith Mason is fair cosy with Joe Calzaghe, they run a supplements business together by the looks of things. See Calzaghe retweeting a lot of what Mason says, even when Mason is bagging out rugby and talking up league

RFL should really get in Skys ear and make sure they carry through with their concept. There's a lot of people out there who can do the same thing whether it's for next season, or just something fresh say in the lead up to the play off games or world cup

Calzaghe retweeted the idea on Twitter. Guess its on Sky Sports on whether they want to continue with that style of advertising, seems there's a number of athletes out there who are keen.

Profile of people like Calzaghe and Ferdinand is huge. Especially Calzaghe, what with the whole expand into Wales idea.