I think it's alright. I love the fact that Wiggins is in it but I'd personally have enjoyed seeing some clips at the end. I seem to be in the minority on this one though.

I still think it'd be great (for RL certainly) if they could get Sinfield and Wayne Rooney in some sort of advert or media event. Rooney is a Rhinos fan. If they could get them together, you could have Sinfield take some free-kicks and Rooney kick some conversions.

Union did the same I think with Wilkinson and Beckham? Good idea though. I hope this isn't a one off

The struggle with that is that most celebrities dont have a contract with Sky. But i see your premise,

a goalkeeper talking about diving on the ball in a crowded box, then showing a RL fullback diving on a kick and being tackled on the ground..

if there was an F1 parallel to be found, that would be full of potential,

im sure Sky have other link ups that could be used going forward.

Yep, as mentioned above the Sinfield-Rooney thing would be great. As for F1, isn't Mark Webber an RL fan?

That's one of the good things about the advert, Him, it can be easily built upon.

It would be great to see a series of these adverts with other athletes who are fans of our sport, Rooney or Ferdinand being the two that jump out.

I don't have Sky Sports myself, but is the advert on Sky Sports actually shown in full? Seems a bloody long advert if that's the case, which is even better!

I think the ad loses it's impact if you add anything to the end.

The advert finishes with the most respected endurance athlete in the world saying "Rugby League is too tough for me." That's a bloody powerful and an intriguing message to be left with.

Fantastic advert and finally some high production values. Personally I hate the hard rock music, robot over glossy presentation that sky usually do, something with a bit of class and style has far far more impact.

Cudos for getting Wiggins on board too, agree with having a few of these with the likes of Rooney.

I love it. So simple but powerful in it's message.

The official Leeds Rhinos page on Facebook was embarrassing, which is where I first saw it last night.

A Wilkinson/Beckham style ad would be cool. But that was for Adidas IIRC. But if Sky could get Sinfield and Rooney together for a 'kick about' type scenario it would be a hell of a scoop.

Leeds players showing a NFL quarterback how to throw an effective forward pass?

Those passes are flat pal.

You have to remember that Bradley did this for free, for love of game and coz of the SKY thing

Although people like Rooney and Rio etc might want to help you cant get close to them due to agents who want to charge for everything and other sponsors who have a big say

In the case or Rooney everything he does has to be ok'd by NIKE, they pay him so much the have a lot of control. All of a sudden its costs £100,000 Rooney to make an apperance