As it is the end of the season, am I alone in thinking that the Super League (and Challenge Cup) are well established but under-exploited brands.

Given the athletes and sport we have, why don't we have :

Super League Airline Partner
Super League Beer
Super League Telecommunications Partner
Super League Travel Partner
Super League Energy Drink Partner (Lucozade/Powerade)

ETC - repeat for CC

THe RLIF seem to be making a decent go of the RLWC - it is not time to get the same marketing agency to apply some thought to the above and other areas where these commercial "properties" can be utilised - and more of the rugby league of the extraordinary type campaigns, please.

Spot on. He won't get the same level of time and space he enjoyed in Union.....he will be targetted by many opponents, his injury record in League isn't that good and he is 100% motivated by what's best for him. I hope the Kiwis don't pick him unless he proves most of us wrong and does well for the roosters.....and I also reckon he'll be playing Union in France by the time RLWC13 comes around.

I agree in principle, but are there really 160k who attend games, this including the juniors and lower grades?

If you ignore the sometimes outlandish claims of 4,500 travelling away fans, then I reckon there's between 140,000-160,000 ATTENDING fans in the UK.

Rounds 6 and 7 last year saw 133,000 in attendance....8 and 9 nearer 144,000.....add to this the Championships, amateur games, student/age groups etc and I reckon I'm not that far wrong.......there will be a few Thousand fans based in the London area that only attend 1 game a year...when their hometown play the Broncos as well as 'a few more that are fairweather fans, who only attend marquee games....

Surely that’s a fairly low estimate. I think there will be a hell of a lot more who attend a game in any one season.
If you take Leeds for example, averaging around 14/15k, but will get up to 18/19k for some games but about 11k season ticket holders, plus there will be some churn of those over the season. I wouldn’t be surprised if the number was closer to 250/300k different fans will attend at least one game in a season.