Quote: Starbug "You suggested it could be ' hyped ' , I'm just asking how you would do it?'"
Sales, marketing and promotion aren't my occupation.
However, observation would tell me that if a friendly against Wales 4 years ago can attract nearly 11,000 in Doncaster and a mid season test against France can attract 12,600, then there is definitely a better way to promote and organise these games than they have done. Everyone expected a heavy win. Both games weren't part of any major competitions.
ANYTHING can be promoted. If the people at the top are looking for reasons to not promote events, then they need new jobs.
Who's going to win the SPL for the next 3 years?