Quote: JB Down Under "All of those companies are national companies with their roots in the North. Not a bad thing imo. You missed out Heinz, Gillette, Irn Bru, Valvoline etc who are also sponsoring the game. It's an area we can do much better in but as you know it is a real chicken and egg, perception is RL is a ltd population sport so not getting the money, not getting the money so doesn't have th eincome to spread the game or market itself properly to change perception. Tough one and not likely to change anytime soon Such is the nature of British sport.'"
Irn Bru, a northern company, Barrs soft drinks