Quote: Hopie "and the only way to measure the influence of your advertising is to look at the teams on the field and where they play their home games...
I can't imagine these companies doing any other research, say into the viewer demographics, before committing their budgets to advertising during Super league coverage or elsewhere.'"
You'd be stunned at how lazy some advertisers are, but you make a valid point.
I have no doubt Rupert Murdochs lot own the Storm and plough millions into the club because of the 11,000 fans they get or the 90,000 TV viewers........nothing to do with the perception of the entire state being available as viewers.......simply because they "like the idea" of a team in Victoria
The first season of ESL SKY wanted a London team.......since then, their stance may have changed, but when we went to the wall in 2005 we broke no rules and were admitted back into the league by a democratic vote......and the club have never finished in a relegation position.
I believe the lack of fans and investors will come to the fore in 2013 if not sooner, at which stage, the club will only have themselves to blame....kind of like Bradford now. The difference being that London won't try and blame everyone other than themselves.........unlike Bradford now.
