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To advertise Subway, you show a Subway sandwich - not a fat man. To advertise Super League, you show Super League action - not a fat man.
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why are the RFL being criticised for the production values of SKY Sports?
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| Quote J O N N Y="J O N N Y"why are the RFL being criticised for the production values of SKY Sports?'"
I think only one person has, and they've jumped on the "We announced our sponsor too late so they couldn't make a decent advert" excuse it seems... |
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No criticism of the RFL on my part, that is down to the broadcasting partner, I,m just suggesting future potential ideas
As I put on this and the other thread, if you have the visibility of a deal like the Stobarts one, the value of it is in having several partners and using them all colectively
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| Player Coach | 15521 | Wakefield Trinity |
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| Quote J O N N Y="J O N N Y"why are the RFL being criticised for the production values of SKY Sports?'"
You're right - I suppose it's perfectly reasonable to assume that a governing body who gives away the sponsorship rights of the second most watched sport on Sky TV to an international company for the princely sum of nothing, two weeks before the start of the season, would have absolutely no ability to influence the way it's product was advertised by the 'broadcast partner.' |
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| Quote bren2k="bren2k"You're right - I suppose it's perfectly reasonable to assume that a governing body who gives away the sponsorship rights of the second most watched sport on Sky TV to an international company for the princely sum of nothing, two weeks before the start of the season, would have absolutely no ability to influence the way it's product was advertised by the 'broadcast partner.''"
You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable. |
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| Quote Wellsy13="Wellsy13"You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable.'"
Ta. Saved me a job. |
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Just seen the advert again.
Even worse. The tagline at the end (Watching Super League makes you tougher, or something to that effect) doesn't even appear. So now you're just left wondering what the entire point of the three clips was?!
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| Quote Wellsy13="Wellsy13"Just seen the advert again.
Even worse. The tagline at the end (Watching Super League makes you tougher, or something to that effect) doesn't even appear. So now you're just left wondering what the entire point of the three clips was?!'"
No brain, no pain. |
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| Quote Wellsy13="Wellsy13"You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable.'"
I get a feeling you're missing my point, probably on purpose for the sake of generating an argument?
I'm suggesting that whilst it's true that the RFL are not responsible for producing the advert, they should have sufficient clout and marketing nouse to a) influence the quality of it and b) ensure it ties in with their main sponsorship deal in some way. It's a poor effort by Sky, but given the value of the product in relative terms, one would have hoped it's governing body might have been able to raise the bar. |
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