Great tag line but storyboard bad: perhaps the bloke could have got tougher over the season rather than end on eating an apple? Omisson of footage a mistake - Alan Sugar would have pointed out the product was never on show! It is more a reminder for those already fans than an advert to draw in a new audience.

Lighten up man are you so insecure about our game that you can't take a bit of light hearted mockery. Do you really think this ad will have any more effect than last years dancing robot thing. I actually detest the usual OTT super macho nonsense we get. Silly OTT mood music, OTT comic hero graphics and animation.

He looks like a typical sports fan, all sports not just RL. Or do you think people only like sports watched by playboy models and California surf dudes. Have we not got passed this northern inferiority complex yet. I'm sure next year will revert to over dramatic shots of players etc - this is a refreshing change.

Chip (oven or deep fried) off shoulder please.

Are you serious? This is their product - it's the second most watched sport on Sky TV; surely it's reasonable to expect that they would be involved in how it's marketed and the image that the broadcaster portrays?

I have high expectations of the governing body, that's quite correct; it mystifies me that so many people are prepared to accept mediocrity.

Its a different sort of advert, its trying to be coy i think. Not Good.

I would of had a few players from each team playing in a night match, knocking 10 bells out of each other, showing some good skills in fromt of a packed out stadium. Referee then blows his whistle "Half Time Lads" as they walk down the tunnel and they come out of a Stobart lorry with a tag line of "Play Times Over"

Or something to that effect.

When Sky pay millions of pounds for broadcasting rights, it is their product to screen how they like. If we don't like it, we can go somewhere else. Oh wait...

You can pretend all you like that the RFL could make a difference here. The FA don't control the adverts on Sky. But if Sky p*ss them off, there are literally tonnes of people ready to take it off their hands. Who's coming in for Super League to make the RFL go "if you don't make a better advert, we'll..." What are they going to do? You tell us.


You have unrealistic, and apparently inaccurate, expectations of the governing body.

And it's not the fact that people are "accepting" mediocrity. It's the fact that we understand why these things are happening and there is little we can do to prevent them. Anyone can sit behind a keyboard and criticise. What would you do differently and how would you go about it? Because "the RFL should have more clout" isn't exactly offering a solution.

So we're lying straight from the off