Quote: Dunbar "Is the local community around Wembley the typical demographic profile of football... yes.'"
No......Wembley has a high proportion of Asian and Caribbean residents when compared to other London Boroughs.......so no, Wembley isn't as soccer mad as you would like people to think.
Quote: Dunbar " And is the community of Richmond the typical demographic of Rugby Union (in the South East in particular)... yes'"
No...wrong again! TW postcodes include Brentford, Hounslow, Feltham, St Aines on Thames (Staines) and other not so middle class areas. Some of the council high rises in Twickenham are considered the worst in the region and Feltham/Staines is a no go area at night.
As for the South East of England, the lack of professional clubs East of Harlequins RU would seem to blow that out of the water.......if the SE was a demographic Goldmine for Union I reckon there'd be a few teams in the East......there isn't. The demographic breakdown of London is the most diverse in the UK. To try to pigeon-hole any one borough as a certain class (other than Chelsea/Westminster...and they have council blocks too) shows a total lack of undersdtanding of how demographic and direct marketing works.