Quote: Thoth "Means you can charge a lot more to your sponsors though, instead of reaching 2-4 thousand they will be reaching almost 20 times that number of people and potentially across the country.'"
Except in the lower leagus most sponsorship is done from love rather than common business sense , look at the sponsors , most are very local business that dont get a return on their investement even if their club was featured on TV every week
I doubt more than a handful would pay any more for the TV coverage
In fact many are sponsored by club owners like up at Barrow , DJ Recruitment , in recent years Arthur Thomas's compnaies have sponsored Leigh , does Eric France really get ' tons ' more scrap to his yards by having his name on the dewsbury shirt ?