Just because its the second highest watched, doesnt mean this equals advertising revenue. No one wants to pay over the odds for their product to be beamed into the houses of 200,000 working class people, when they can baem into the houses of 100,000 land rover driving ex public schoolboys

Depends what they're selling. The loan sharks would certainly be interested.

Shows what you know. Martyn Sadler at League Publications has stated very clearly that it costs more to advertise during RL games than RU ones on Sky Sports.

NRL has the highest viewing figures of any domestic rugby competition in the world. Superleague has the highest viewing figures of any domestic rugby competition in Europe. SL and the Zurich Premiership have similar average attendances, and are approx equal 3rd in English footballing code leagues. We have a very marketable product. When, as in times past, one of the world's most successful businessmen, Mr Murdoch, shells out millions to secure our tv rights, you can bet he's on to something.

Wembley good post