Quote: Captain Library "Really important point. The marketing's all wrong. You can't market a rugby league club under a union moniker in the shadow of Twickenham. Quins RU fans won't want to follow a league team as well, and your Saracens and Wasps fans and so on won't want to watch a team under the guise of Harlequins. The Quins brand cannot and will not sell rugby league on any major scale when it has such an identity crisis.
It may seem counter-intuitive to target an area with more of a football presence, but it's ironically an easier sell. The club does, however, need to be strong on the pitch to be able to get crowds which can be a bit of a chicken and egg scenario without the fans and revenue...
The London question is a difficult one given its nomadic history, but the union link is definitely more suffocating, IMO, than any previous London identity.'"
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