Quote dally messenger="dally messenger"not true either
the advertising rates during RL are more than union reflecting the greater viewing figures. so less money, more advertising = more profits.
when sky is looking to cut funds, it will not be rl it picks on
very cheap and 2nd most popular football code behind soccer'"
You have to factor in the social element of these decisions. The people in senior positions at the BBC/ITV/SKY will all be on 6 figure salaries and will not be the kind of person (Sweeping generalisation I acknowledge) that would appreciate RL. Rugby Union enjoys a large degree of corporate protection as there will always be people in senior positions who will fork out for 'ruggers'.
I remember one of the recent Rugby Union TV deal negotiations. There was only one broadcaster who were in for the rights.(The BBC I remember, as ITV were suffering financially/restructuring at the time). Despite this the Beeb paid a record fee for the rights and they spend millions advertising and promoting it.
Even if League attracted 1 million viewers on Sky and Union 5,000 they would still pay more for Union.
Another interesting point is how much more appealing the Saints-Goons derby is than the Airport game.
