Quote: Eurob0y "If all the TV stations want it, how come it doesnt get the TV deal it deserves. How come the AFL tv rights are bigger?'"
A mixture of luck, competition and old fashioned good management. On his deathbed, Kerry Packer put in a cheeky bid for the rights which pushed Channels 7 and 10 to raise theirs to a ridiculous, unsustainable level. We're told Kerry did it to off his old rivals.
You also can't get past the fact that their sport is much better run than Rugby league is in this country and we have too close a relationship to Foxtel, Channel Nine and News Ltd. and appear to kow tow to them.
It also doesn't help that a lot of TV people seem to ignore regional NSW and Qld ratings (which add hundreds of thousands of viewers to RL's column and are bigger than Perth and Adelaide combined) in favour of the 5 capital city ratings (which oddly also excludes Canberra, another RL area).
I think the future's brighter, though, with plans to split up the rep games and the NRL - so hopefully we can start to get what we deserve.