Quote: BrisbaneRhino "When I'm talking about 'stars' I'm talking about the players everyone has heard of - ESPECIALLY not hard core fans of the sport.'"
In that case you're not talking about stars of the game at all. You're simply referring to the media whores with reputations built on notoriety.
C'mon are you serious? What company would want to tie it's brand with players who screw scrags in toilets, get shot at while out on the grog, pee on others, harass / assault women, associate themselves with criminals etc etc etc.
Good ridance SBW, Gasnier, Gower, Tim Smith, Carney and hopefully Willie Mason. It's no wonder the game struggles to grow the Corporate $. What company in their right mind would want to associate their Corporate Culture with players such as the 6 mentioned above?
The true stars of RL are simply the type of players that would win a good old fashion 'Best and Fairest Award'. And I haven't seen too many of them leave our game.