Quote Call Me God="Call Me God"This is the crux of the issue. For too long we have rewarded mediocre professionals with jobs at the RFL
[urlhttp://www.superleaguefans.com/rugby-league/05/03/2012/rfl-appoints-marketing-guru.html[/url
Not sure how long he lasted in the role, but he makes no mention of his time at the RFL in his Linked In profile
[urlhttps://www.linkedin.com/in/matt-lowery-4749a221/[/url
I do love his claim back in 2012
The reality is that Sheikh Mansour bin Zayed and his US$ 40 BILLION fortune did that.....'"
It's not about the RFL in my view. The biggest point of failure is the clubs.
The clubs are the main point of contact between the sport and the audience - they are the ones selling the majority of tickets and most of the merchandise, they are the ones doing most of the community work, they are the ones responsible for the matchday experience, and they are the ones that have the biggest influence on the product on the field.
When the RFL is approaching broadcasters and sponsors, it can only sell the audience that the clubs provide. If the clubs are providing an audience that advertisers and broadcasters aren't interested in, then the RFL has one hand tied behind its back.
The RFL could appoint the finest marketing mind that there is (and I note the clamour on social media for the Hearns, who are far from the answer for all manner of reasons) but if the clubs are providing them with a poor product, there is little that they can do.
The RFL has failings, but that shouldn't allow them to become a convenient lightning rod for clubs that are the real problem.
