Just a bump, but on Twitter Keith Mason is fair cosy with Joe Calzaghe, they run a supplements business together by the looks of things. See Calzaghe retweeting a lot of what Mason says, even when Mason is bagging out rugby and talking up league

RFL should really get in Skys ear and make sure they carry through with their concept. There's a lot of people out there who can do the same thing whether it's for next season, or just something fresh say in the lead up to the play off games or world cup

Calzaghe retweeted the idea on Twitter. Guess its on Sky Sports on whether they want to continue with that style of advertising, seems there's a number of athletes out there who are keen.

Profile of people like Calzaghe and Ferdinand is huge. Especially Calzaghe, what with the whole expand into Wales idea.