It does also work the other way.....
When on holiday in Marmaris (Turkey) there was a huge curry house with a sign outside saying "Famous chef from Bradford".
One evening, me and the Mrs decided to give the curry house a go. We asked if the owner was around and one of the waiters fetched for him. After chatting to him it turns out he was actually from Dewsbury but thought the lure of a 'Bradford' chef would bring in larger amounts of customers!
To be fair, it was a good curry!!