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FORUMS > Bradford Bulls > OT: Halifax fudge new name and logo
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Quote: Block5Bull "Which would be a fair standpoint from a person who didn't seem to criticise every outbreak of it without ever offering constructiv reasoning.

Progress requires change, experimentation, running the risk of ridicule, etc. Fax cocked it up pretty soundly in the marketing department back in 95 at the same time as the Leeds and Bradfords got it right, but this looks ok to me - a new look grounded in history, tradition, etc. Good luck to them as, like many on here, I would like them to succeed so we can play them again regularly.'"

The logo looks classless and tacky, but I guess that befits the modern game and its current "made for tv" outlook, as we blindly move towards a WWF style "product".

However, some of us used to prefer Rugby League when it was a sport.

Forgive me for not expecting a mass flow of people down to the Shay to watch Fax as a result of this change.

Unlike yours I doubt this post will meet with the approval of this forums self-appointed judge and jury, but what the heck.

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Quote: Officeboy "Many of the game's most respected journalists and commentators at that time applauded the Club for not going for the obvious, including Dave Woods, Martyn Sadler, Bill Arthur and RFL Marketing Director at that time, Mark Newton.'"


That being the case, the level of respect they engender should be forever tarnished. These journalists and others have never had to graft to keep a club afloat, to get punters through the door, get the media and local businesses on-board, so in this instance who gives a stuff what they think? Going for the obvious, the most transparent merchandising and marketing ploy is exactly what Halifax should have done.

The board smugly sitting back and thinking they've been really 'out there' by adopting an unmarketable nickname was a huge diservice to the fans. Judging from the Fax fans posting on here, they seem to recognise this sad fact. I might be a Bulls fan but I think its a shame too.

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Quote: Shaggoth "The board smugly sitting back and thinking they've been really 'out there' by adopting an unmarketable nickname was a huge diservice to the fans. '"


That's a stupid comment as it's obvious the Board at that time didn't at all consider the name unmarketable, or adopt the name simply to seem 'really out there'.

And, as stated before, neither (presumably) do the people marketing the Chicago White Sox and Boston Red Sox.

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Quote: Officeboy "That's a stupid comment as it's obvious the Board at that time didn't at all consider the name unmarketable, or adopt the name simply to seem 'really out there'. '"


It was you that made reference to any number of apparently sensible people applauding the foolish move of the board to avoid the safe potential names and take a very bad punt at one that...ooh might just work at a pinch.

Quote: Officeboy "And, as stated before, neither (presumably) do the people marketing the Chicago White Sox and Boston Red Sox.'"


Lots of things work well in America and singularly fail to transfer into the UK psyche thank god. I can't see the relevence in how popular the 'Sox' monicker is in America. It doesn't translate elsewhere unlike, for example, a Bull which clearly does.

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I guess those teams in Chicago and Boston have always been called the Sox, it might be a perfectly good name for a team, but maybe not a team who'd had 100 years of history before. Also, Halifax Blue Sox had a really crap logo as well.

Didn't a Fax fan change his name by deed poll to Mr Halifax Bluesox?

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Quote: Leaf "Didn't a Fax fan change his name by deed poll to Mr Halifax Bluesox?'"


Yup, then Halifax Rugby League, then Harry Gration.

I think he last changed his name to Leeds Rhinos icon_rolleyes.gif

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Quote: Asim "The logo looks classless and tacky, but I guess that befits the modern game and its current "made for tv" outlook, as we blindly move towards a WWF style "product".

However, some of us used to prefer Rugby League when it was a sport.

Forgive me for not expecting a mass flow of people down to the Shay to watch Fax as a result of this change.

Unlike yours I doubt this post will meet with the approval of this forums self-appointed judge and jury, but what the heck.'"


Come on Asim. It is a way of showing that the club is modernising. Your in no position to start critisising the crowds. Bulls average crowd four years ago was around the 15K mark, I believe, I was at Odsal when you played Leeds in from of 26K (number may be wrong), but what is your likely average crowd figure going to be this year, languishing at the bottom of the league?

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Quote: spanishbob "Come on Asim. It is a way of showing that the club is modernising. Your in no position to start critisising the crowds. Bulls average crowd four years ago was around the 15K mark, I believe, I was at Odsal when you played Leeds in from of 26K (number may be wrong), but what is your likely average crowd figure going to be this year, languishing at the bottom of the league?'"


Asim isn't a Bulls fan. You'd need to ask him questions about the crowds in Bradford Northern times.

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Quote: Asim "The logo looks classless and tacky, but I guess that befits the modern game and its current "made for tv" outlook, as we blindly move towards a WWF style "product".

However, some of us used to prefer Rugby League when it was a sport.

Forgive me for not expecting a mass flow of people down to the Shay to watch Fax as a result of this change.

Unlike yours I doubt this post will meet with the approval of this forums self-appointed judge and jury, but what the heck.'"


Good hyperbole. Lovely anger. Like it!

Rugby League still is a sport - the central part of all the glitter and marketing remains. Not sure where your'e looking but it's there in the middle in two bursts of 40 minutes and IMO it's a lot better than 20 years ago.

The rest of the show may not be to your taste but then it's probably not meant to be. It's for the people that hadn't been watching before and it has attracted in over the last decade and a half to the clubs that got it right. It's for the people that still haven't made the trip yet. It's a show to focus people's attention on the game in the hope that they may enjoy the sport. It's called marketing.

Again, good luck Fax.

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Quote: spanishbob "Come on Asim. It is a way of showing that the club is modernising. Your in no position to start critisising the crowds. Bulls average crowd four years ago was around the 15K mark, I believe, I was at Odsal when you played Leeds in from of 26K (number may be wrong), but what is your likely average crowd figure going to be this year, languishing at the bottom of the league?'"

I'm not criticising your crowds, there's probably more RL knowledge in the couple of thousand of regulars at the Shay than there is in the 9k who are, (currently) still turning up at Odsal, and having been to Fax games a couple of times last season it is a much better matchday experience for it.

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Quote: Block5Bull "Good hyperbole. Lovely anger. Like it!

Rugby League still is a sport - the central part of all the glitter and marketing remains. Not sure where your'e looking but it's there in the middle in two bursts of 40 minutes and IMO it's a lot better than 20 years ago.'"

Indeed, you know what they say about opinions.

Personally the glorified touch and pass affair that "Super" League has morphed into does nothing for me, and as proven by the World Cup debacle, has done nothing for the playing standards of RL in this country.

Most of the NL clubs have to realise they have no chance of ever getting a SL license, so trying to emulate how things are done in SL is not going to work for them.

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Quote: Asim "Indeed, you know what they say about opinions.

Personally the glorified touch and pass affair that "Super" League has morphed into does nothing for me, and as proven by the World Cup debacle, has done nothing for the playing standards of RL in this country.

Most of the NL clubs have to realise they have no chance of ever getting a SL license, so trying to emulate how things are done in SL is not going to work for them.'"


Has AP stolen your login Asim icon_confused.gif icon_wink.gif

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Quote: Bullseye "Has AP stolen your login Asim
icon_confused.gif

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Quote: Bullseye "Has AP stolen your login Asim Be careful, you're not allowed to mention "him" on here!

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Quote: Ancient Provocateur "

Not you mate! I meant Agent Provocateur!

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