Now the Yanks would have no problem with calling you the Guillotines or the Hallers (short for Thrum Hallers) and would work with each of those. Just have a look at some of the names in the NBA and MBL. Both would pick up some opposition, but imagine the mascot you could have if you picked the latter.

rlExhibit Arl

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I applaud your vision. Should we use real blood?

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Adding a fancy suffix by itself is not going to improve the Google PageRank.

No but when you searched for Blue Sox you only got one result.

I just think that having an identity greater than the name of the town you play in is beneficial. Every Super League club has one even if it's not a suffix. It helps to distinguish who you are from other sports sides in the same town, and also allows for people who don;t care for your town to identify with your club.

Off on a tangent, rlall names used by major sports teams in the USA everrl and rlsome to avoid...rl

That would be the RLFC bit at the end of Halifax then.

Gets used in the vernacular about as frequently as 'Leeds Rhinoceroses'.

People think this is some recent, American-imported thing but they forget that suffixes have been in the game for a long time. Look at Bradford - the RL club picked up Northern and the soccer club Park Avenue because they were needed to distinguish the two clubs from each other and Bradford City.

This is the NEW LOGO

Looks like Homer sat in front of the electric heater too long.

Purely as Devil's Advocate here, isn't 'Sox' a winning formula too in America?

If you believe the problem with 'Blue Sox' was that there was nothing to automatically associate with it (i.e. no bull, rhino, hawk, cougar or whatever), how do they manage in Chicago or Boston? Are they not successful marketeers?

This was one of the very reasons THE BOARD at that time VOTED for that name instead of going for the Bombers or Hunters (the other two options on the table IIRC). Many of the game's most respected journalists and commentators at that time applauded the Club for not going for the obvious, including Dave Woods, Martyn Sadler, Bill Arthur and RFL Marketing Director at that time, Mark Newton.

Sponsors liked it - including Burger King, who were sponsors of Halifax Blue Sox before being introduced to yourselves (it was the appeal to children of Billy and Bluey that hooked them), and the kids themselves loved it. They'd no idea it was 'crap' until the grown-ups told them.

The problem with ground breakers and innovators is they are often slated by those who prefer the comfort zone of banality.

A good marketing ploy. Should bring in plenty of DOH!

I'd agree that Blue Sox only became crap after the event. Yeah, we all took the p.ss but 'Bullsh.t' comments have been pretty much ever-present since 1995 and the name was till a success because it was pushed aggressively with no half measures. Northern had served its purpose and was eradicated, much to my chagrin at the time. Now I realise how necessary it was.

I wonder if Fax are gearing up for a 'Black Cats' suffix. Could work. I suspect pretty much anything could if you really go for it.