They want to get one of those hessian bin bag for life things.

If it's Carling or similar they are certainly completing the lager>drink>p[ii[/iss>lager cycle.

It sounds sensible, almost incontrovertible you could say, but there are a number firms who sell their products all over the country and do sponsor a single (usually their local) team. Walkers crisps off the top of my head with Leicester City, HX building society sponsored HX RL, all be it through their insurance arm, Grattan Stadium, Britannia at Stoke City, even JCT who sponsored us whilst trying to sell cars in their Leeds base...there are many others too, and whilst I accept none are supermarkets I can't really see the difference, in that they are all big national companies who sponsor one team but expect to do business all over the place.

When you think about it, if you take that view to its logical conclusion, sponsoring any team should be a big no no for a business as it must alienate every other person who isn't a fan of the club being sponsored. Yet they still do it.

Isn`t that the reason both Glasgow Clubs Celtic and Rangers were always sponsored by the same company to stop opposing fans deserting the other clubs sponsor.

Waitrose currently sponsor Reading

Looks like Morrison's have a bigger target. marketingblogged.marketingmagazi ... ll-league/

Looks like Morrison's have a bigger target. marketingblogged.marketingmagazi ... ll-league/

Serious sponsorship in sports clubs now needs TV representation at a national level.

Let's say that a company in Bradford with little national recognition for its group name, has a projected turnover for this year of £3 BILLION, and wants to promote at least one of its 2 booming financial division names to the rest of the country.
For a reasonable price they might be offered the opportunity to do so by sponsoring the Bulls and gain SKY coverage for that division's brand name.
The corporate facilities offered to a company with almost 1,000 local employees would not go amiss.

This is of course entire speculation on my part.

Only massive ones I can think of is Damart, Provident and CIBA (who wont sponsor as they are a pharmaceutical company).

Damart to not turnover anything like £3 Billion - That's £3,000,000,000 = A sh*t load of money.

Ciba aren't pharmaceuticals, they do industrial chemicals. Part of BASF iirc.

Yes, and they are unlikely to be sponsors promoting a brand name

Ciba have been gone a few years now its all BASF Bradford is their world headquarters for their water treatment division.