They certainly used to be able to print shirts. Option to order them online with a name printed on disappeared of website when OK took over. But they still had machine because you could have them done if you went into shop. Did it that way that way but took nearly half hour for two shirts so haven't bothered since. Seems an obvious revenue stream that club is missing out on. Used to get both our shirts printed home and away so an £10 x4 income on shirt sale for club. Multiply that £40 by a few hundred people doing it and clubs missing out on £10k upwards of revenue.

Or the trick is to get supporters back in the shop... Potentially spending additional money. It's a ploy not unheard of in retail.

Me and my family are Bolton Wanderers fans and a few years ago my brother got his shirt and got Jääskeläinen printed on the back in honour of his favourite player, goalkeeper Jussi Jääskeläinen.

Was walking into the Reebok Stadium with him one day and we heard a little lad loudly ask his dad "Why can that man have Jääskeläinen on the back of his shirt and I can only have Jussi?"

His dad, equally loudly, responded, "Because he's a fat b*****d, we could only fit Jussi on yours!!"

I still wind him up about that

For me that's the missed trick. Squad presentation night is usually well attended, fills the middle part of the coral stand, should have done it and set up mobile shop like they did at season ticket collection day and would have taken further monies. #buybulls

Perhaps it's my lazy nature, but no way would I go back to the shop just for that. If I was planning on having it printed and numbers weren't announced when I bought my shirt, I just wouldn't bother.

That being said, I've not had a shirt printed since Jimmy Lowes was playing.

I'm not convinced the strategy of the shop would be that clever anyway, they don't seem to understand how important an online shop is these days and think it's ok, people will phone or pop in instead. Not quite understanding some people don't live nearby, and you can't phone to order something when you don't know what there is to buy because most of it isn't shown on the website.

In fairness i think the online shop is being updated due to all the new gear (Which IMO is top draw this year)
Should have been sorted in the off-season but oh well.

It's been offline for a while now, and before that it was massively out of date. IMO they really should devote some time to it to get it up and running properly and quickly. Doesn't matter how good the gear is if people don't know it's there.

Number 31 is James Mendeika

The online store has been rubbish for ages. Fixing that would definitely bring in a decent amount of money to the club. Wouldn't help my bank account mind.

Am I being miserable or is this squad announcement thing a tad tedious? I'm all for building suspense but this is going to drag on and on and on and on and on and on...

Can't see the point unless they're building towards a surprise at the end? Having said that, the club's perception of a good announcement appears to be poles apart from what the fans would like at the moment.

I agree. I quite like the drip feeding announcements like how Widnes did theirs (every 15 minutes for a day). But every 2 hours for however many days they're doing it is just dragging it out.

Didn't think there was anything wrong with the online store last season. Needs sorting out soon though.