Didn't the first 3000 get prices guaranteed at £75 or did I dream that?

Either way £100 for the season is still worthwhile if you go to 5 games or more.

Correct. And even those pledging and not in first 3k to pay were only commiting to buy at the £75 price point.

Well I'm alright Jack.

so, in theory, 9000 people pledge. club announce ground tickets at £150.
3000 get themn for 75. two thousand more pay 150, and the other 4000 dont bother because its not as cheap as they hoped and there was no actual commitment?

Theres a flaw in this isnt there????

in effect the club could have the equivalent of as little as 3000 people actually having to pay! i suppose that keeps us afloat for a few weeks!

I know, I missed the boat on the first 3000 as i was away, but who knows if its going to be £100 ??? thats the point i was making. perhaps publishing the sliding scale during the pledge period might have let a few poelpe like me sleep a little easier and pledge???

I guess the club had to have an idea of numbers before deciding on the final figures.

You'll have to wait and see.

Sliding scale was published!. Basically ticket goes up by £7.50 for every 1000 below 12k target we are. So 10k pledges should be £90 for example. Whether they stick to this scale in view of poorer than expected response we'll find out tomorrow.

I had an idea it wouldve been, but couldnt find it anywhere! didnt receive any mailing from the club so perhaps it was detailed on that rather thanh posted on the website?

Was in the FAQ on the website I think. Also in the mailing and in t&a articles.

Edit: just double checked and breakdown is in pledge FAQ. Not quite as simple as £7.50 per 1000 as they've weighted figures a bit round pledge target. 11k is £80, 10k is £90 which is what I suspect final figure will be based on how much out counter was last year.

just found the pledge FAQs section. It gives price allocations for pledges of 10000+ members. nothing below.

so no certainty of cost.

also, it states that by pledging you are entering into a contract that is binding. I am guessing this is at the £75 level, but its not made clear.

thought yours was a good response until you suggested i should pledge to help others get it at a cheaper price. surely thats not a selling point?

Ha ha i know just me being selfish but i would buy a season ticket regardless of the pledge anyway, if you would have pledged and they did not reach 10000+ then you are not commiting to anything so therefore would not be binded to buy which is a point well made by Adeybull in your other post,

it is mis-guiding a little bit but you are pledging to buy ONLY if 10000+ are met at a set price

I guess the point i am making on here is that it could have been much more clearly communicated!

This is very true but this is the Bulls your talking about ha ha ha

As a marketing exercise this whole 'pledge take 2' was always going to fail. I think last year the pledge was an excellent idea and was really well implemented and achieved it's goal for the year. Having then copied this idea and moved the goal posts twice (in increasing the cost per ticket and the amount needed to achieve) for the 2012 season there was always only going to be a slim chance that this would have been achieved.

I think the way that they marketed the pledge has been good this year, but there is still no transparency from the club around the specifics of the pledge - more transparency and there would be less cases of isaac1 and plenty more pledges.

A longer pledge period would have been good, or a shift from the pledge into a more solid platform of - first 3000 get it for £75, next 3000 get it for £85 and so on and so on. But who knows - it's always going to be a struggle with so much negativity surrounding the on pitch performances.