Quote: Bullseye "We made Odsal a welcoming place in the mid 90s thanks to having stuff for the kids to do so it wasn't just about the match. That costs a bit and we don't have the budget we had back then so it's more difficult now - perhaps it's about targeting certain games in the warm summer months when Odsal is less inhospitable.
Close relationships with community clubs is a must - they're already familiar with the game so should be a no-brainer.
What we also need to do is connect with people who've no relationship with the game at all. That was the genius of Peter Deakin's approach in 95-96 and it won us an audience that was new to RL. How we do that is the challenge the new marketing manager has.'"
95-97 was a time of optimism for the whole country and the sport tapped into that making major changes at exactly the right time. We were one of the best at it but the whole sport was buzzing - look at the crowds London Broncos used to get.
The sport of rugby league feels like it's dying a death at the moment. I used to get excited about watching superleague matches on TV and now I think it's a bit boring.
Any marketing manager working for a club in a championship division that they can't be promoted from, even if they win it, in a sport that's on it's last legs is going to have their work cutout.
