FORUMS > Bradford Bulls > Half Season Ticket |
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| Quote: Ferocious Aardvark "Disagree, any recent/regular supporter actively looking for any matchday / ticket offers only has to ask! If they are in fact so uninterested that they can't even be bothered to ask, then I don't think an advert in the Times or whatever is gonna help. It isn't rocket science to figure out that, at any given time, there [imight[/i well be some ticket deal or other on offer, is it?
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What a load of rubbish! Fans should have to ask if there are any ticket offers??? The idea of offers is that they are advertised in the hope that fans take up the offer, a good half season ticket offer may entice more fans who might not attend matches otherwise.
Not all advertising costs money, an email newsletter can be sent for free (Bulls will have thousands of email addresses on their database), along with twitter, facebook etc, they could also make a post on forums like this one. All these options take very little time and are free.
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| Quote: Ferocious Aardvark "Disagree, any recent/regular supporter actively looking for any matchday / ticket offers only has to ask! If they are in fact so uninterested that they can't even be bothered to ask, then I don't think an advert in the Times or whatever is gonna help. It isn't rocket science to figure out that, at any given time, there [imight[/i well be some ticket deal or other on offer, is it?
All offers AFAIK have been on the website - if anyone has even a passing interest in reacquainting themselves with personal attendance then wouldn't they at least look there?
If there are 3000 recent/regular supporters who didn't renew their season tickets then just one mailshot to them is going to cost around two grand at least, depending on how glossy and professional you make the inserts. What else could they do to communicate to " recent/regular supporters" that they don't already do?
I think people should realise that this mantra of "better marketing" that people keep harping on about (by no means just at the Bulls) is just largely wishful thinking by people who know little about it. I am no marketing guru but do know that hardly anybody has any spare dosh sloshing about for marketing, look at the fact that SuperLeague itself hasn't even found someone to pay a penny for the naming rights for two years now, so even the big players are clearly counting the pennies and feeling teh pinch - and also maybe taking the view that when nobody in the area has any spare money then there may be little value to be had in terms of additional revenue from the target audience.'"
Does sending marketing via email cost thousands? I'm on the Bulls database and received nothing through about the £5 offer for Salford. Why not get a mention on the T&A website, not everybody buys a paper copy, but if they know there will be a voucher in there they may do. Similarly have we looked into offering a voucher for a game with League Express? Sadler was very supportive of the club during our struggles last season. Groupon and other voucher type website have been utilised by other clubs, worth looking into?
As yet I haven't received anything regarding the half season ticket but perhaps that may happen in the next few days. I assume the Bulls will have a database of people who previously held season tickets to target. You might check the website on a regular basis but the casual supporter probably doesn't, I probably only look on it once a week.
A few weeks ago I received a random a4 application form through the post with some of details hand written on (incorrectly) but with no cover letter. It was an application form for the Bulls lottery but nowhere did it explain what the prizes were, how many draws there would be or basically any information you might like to know before joining. Now I took it upon myself to go online and fill in the blanks myself, so yes the marketing can certainly be improved without breaking the bank.
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| I had that letter come through also, with my name as Mr Board and incorrect details.
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| rlT&Arl
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| Quote: Adeybull "rlT&Arl'"
Hopefully they will push it hard, the players are doing their bit to make the marketing guys job that bit easier! That hasn't always been the case in the past!!
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| Just bought one. I kid myself they get more money out of me when I don't, which was usually the case even in the cheaper years, but I'm guessing they're wanting a bit of cash flow right now.
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| Quote: Czech Bull "What a load of rubbish! Fans should have to ask if there are any ticket offers??? The idea of offers is that they are advertised in the hope that fans take up the offer, a good half season ticket offer may entice more fans who might not attend matches otherwise. '"
Fookin hell, might it? Astonishing. Hang on ... you don't suppose that, er, that's the precise reason why they did it?
You suggested that anyone who is looking for offers should ask! I was pointing out that these offers need to be correctly advertised so that people that might not be actively looking notice these offers, simple really.
The club have two of my email addresses, from pledging and being a season ticket holder for many years, up until this year. I never get any emails at all from the club to either email address, no offers or anything. I wonder how many more people are the same, it seems quite a lot.
I was suggesting Facebook, Twitter, forums, email drop etc as free marketing ideas, not necessarily relating to this one offer. A few weeks ago the club offered the discount on clothing after full time, something hardly anyone knew about, causing a lot of bad feeling, great marketing. People have also mentioned that there was a half season ticket available before the season started, which a lot of people also didn't know about. There is nothing stopping someone from the club having a private account and posting a link to offers when they are available on here and other forums, this offer may have been mentioned on here, but clearly many other haven't.
Do I feel silly for pointing out where the club is failing? No, no I don't.
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| They've had my email address for years too, including submitting it a couple of times during the pledge. I never received anything about tickets or offers this year. I don't delete anything and I've just checked - beyond acknowledgement of purchase for this offer my last email from the club was in 2011.
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| I have thought for most of this season that the marketing has been pretty quiet from the Bulls.
I'm willing to be understanding to the new regime, given everything that they have needed to resolve since the take over, but this needs to be improved to get the fans back to the games.
Numerous times I have driven past the stadium in recent weeks to find that the new signs that state the name of the next opponent have not been updated, in fact, I'm not sure they have ever been used. Simple things such as this make a difference.
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| Quote: Czech Bull "Wow you really have got your knickers in a twist
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Feb 2013 | 12 years | |
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| Quote: Ferocious Aardvark "you think? So we can add delusion to your list of issues then. Noted.
Can you work out what organisation you need to contact to resolve that? If it's too hard a question, please ask and I'll tell you.
You were suggesting that the club's marketing was at fault for not doing things which, it turns out, it is in fact already doing. That's what has made you look silly. Having pointed out to you they HAD used exactly those media to publicise the offer we were discussing, you should stop digging. As for "Not necessarily relating to this one offer..." my arrse, that straw-clutch would only be of relevance if the Bulls didn't use Twitter, email Facebook for anything else, when in fact they use it all the time.
Would it be too demeaning for you to simply fess up and say "Soz, Bulls, I never knew you were actually on social media already"?
Now, I think my work with you is done. Keep digging, or shoulder your shovel, up to you, I don't care.
Yeah you really got me
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