Definatley the Bulls brand. When people think of the Bulls there are memories of Bullmania, the all conquering sides of the early 2000's and Bullman/Bullboy. The mascots are still a strong concept for this club even throughout the administrations and for me that part of the Bulls brand should be strong going forward to engage the local kids again.

Having a stable club with investment in the facilities (if there is developments to be made on the Odsal site) and good financial plans to make the club thrive will be more than enough for this dark period to be buried. Competitiveness on the field and development off the field will make the Bulls brand appealing once again!

Also Frank as a personal favour can you ask the new owners to play Run With The Bulls a little bit more please! Get some identity back on matchdays!

Let's try something different.

Like Cougars.

Now, can we get this thread to 300 pages before the other one?

We need a change of name, something like Red, Amber and Black Sox.

Bradford Administration.

It'll save time in the long run

I like both!

Rebranding with the boars head seems appealing.

Wakey have just done it for the better..

I'm under 40 too.

The local press in Workington/Whitehaven still call us Northern!

To be fair, they've only just electricity up there, so it's not that surprising.

They also have Charles and Diana commemorative plates on their walls.

They were 'Northern' for double the time they were 'Bulls', during my time as a supporter, but to go back would be a retrograde move imo. Bully Bully for me!

TBF even if they did rebrand as northern everyone would still refer to us as bulls. Same as we always call stadium odsal whatever its current sponsor name is.

Think the Bulls brand has a stronger commercial presence than Northern could ever have. Those teams that have re-branded and gone back to tradition did not/have not fully embrace the identities. Wakefield and Hull are recent examples. However at Bradford we did embrace the change and I think dropping it would be a mistake.

What I think it needs is a re-fresh, a spruce up call it what you will. The last owner started this by the new look Bull on the training/leisurewear and I think looking at this would be a good start for the new management team.

That said, they won't have much time before the start of the season. I'd imagine that the shirts are already decided on and this would include the original badge (maybe sponsors too?). Is there really time to get all this changed before the first game of the season?

the only reason there was opposition to changing away from "Northern" is because people had over a long time become sentimentally attached to that weird and generic moniker. It has now completely lost any cachet it had, except maybe a faint nostalgic ring for a few. Can't imagine why anyone would ever even consider resurrecting it. Or dropping "Bulls", around which standard the fans have for the last few years faithfully rallied to keep that name alive.

Also, I would imagine some worried faces in the marketing and design operation. How do you draw, design and sell "northerns"?

No, if we do survive, and have to change, then in view of our resilience, my suggestion would be Bradford Tardigrades. Which look cuddly and are rock hard.

Apparently shirts are already produced and being held by Isc. Luckily club hadn't paid for them yet so they weren't delivered, meaning administrator couldnt sell them off in his mega sale. Problem might be if some of current sponsors who appear on shirt dont want to continue with new entity.

I can see there may be an opportunity to tweak or refresh the brand somehow, but I don't think going back to Northern achieves much. If the early superleague debacle of Halifax blue sox shows anything, it's that you create a huge rod for your own back with a moniker that is intrinsically hard to market.

Bulls please