Quote bobsmyuncle="bobsmyuncle"Forgive me for wondering how this Stobart sponsering thing with the RFL works.
How much money have Stobart put into the RFL and how many wagons carry the RFL logo'"
Zero cash was exchanged. Contra deal with Stobart providing livery to RFL member SL clubs on an eighth of their vehicles.
As a sport we should be commanding a 7 figure cash amount for headline sponsorship of our flagship competition.
At the height of the recession Aviva paid the RFU £20m, for a 4 year deal, to sponsor the premier comp.
And that my friends identifies the present management at the RFL as being absolutely shambolic. Had they approached an outdoor media specialist to brand a range of Stobart trucks seperately prior to the deal it would have cost them around 200k a year.
Worst sports sponsorship deal ever.