Haven’t seen anyone else mention this and the club don’t look to have done much to push it yet but rlhttps://www.bradfordbulls.co.uk/article/52097/watch-the-bulls-at-discounted-price-with-ezi-passrl

£60 upfront for adults £45 for concessions and you get cheaper ground entry for the season.

I know a lot of people were talking about how a season ticket wasn’t feasible due to other commitments and it looks like the club have listened

To become an EZI Member adults and concessions pay £60 and juniors pay £45. EZI members then pay a reduced ticket price on the day of the game. See prices below:

So by my maths it's basically early bird price over the course of a season but without paying up front (249 EB v 255 EZI).

You would need to get to six matches to break even on pay on day prices. Not a bad deal especially if you miss the odd game usually for holidays etc. Something to think about for sure.

I wonder if the realisation has kicked in that once the early bird has worn off (which it now has), they're probably not going to shift a lot of season tickets at the full price. So this means those who missed the early bird can still get one for not far off that price, and those who have been calling for some kind of limited game deal are also satisfied. I still think the overall price is too high personally, but that's been debated enough on here without needing to go over old ground. That aside, I don't think it's a bad idea at all from the club.

Perhaps also explains why they hadn't fixed the links to buying season tickets online. You would have been pretty miffed if you'd bought one in the last week at full price and then found out about this.

This looks like it could solve my problem i.e not being able to commit to a ST because I know I'm going to have to miss a few games.

Would like to have known about this a bit earlier (so I could have got someone to buy me one from Christmas before I'd asked for something else ). But, putting that to one side, seems like a good deal. I'm sure I can find £60 sloshing around somewhere and get one - then I'm on part with ST holders.

Happy days

And quite clever in so far as the deal encourages you to keep going and making more use of it, whereas a six game only pass might well just see people only go to the games included and not bother after that.

Great that the club appear to have listened to the genuine concerns expressed on this subject. Also good to see the positive reaction from some of the guys for whom match day prices were a major problem.
With the squad we've assembled, it's very difficult to have cheap prices, but with the early bird ST offer, Ezi membership scheme and discounts for match day tickets bought in advance, the club appear to have done their best in recognising this and trying to provide options.
Hopefully most fans can be accommodated now.

Seems a useful and innovative idea, so full marks from me!

Good call by the club to introduce this option for fans who are unable to attend all of the home games.

Think I said in a post a few months back when this started to be debated that I wouldn't be surprised if there wasn't a second offer available once early bird had finished.

I really didn't expect this kind of deal tbh, so full marks to the club as I do think this is a smart and innovative way to make it work. Totally agree that its much better than the flexi pass six-game deals we all thought it would revolve around.

The reception seems overwhelmingly positive but there are a few on the usual facebook sites moaning that it should have been available earlier. Clearly they don't understand how marketing works as launching it with early bird would have taken away focus for the higher value product, which for obvious reasons the club would prefer. This option is more a mop up of those who couldn't commit to a full season due to work/cost reasons.

What it does suggest is that we now have someone with commercial acumen driving the business forward which I for one am very happy with!!!

I'm considering this - good move by the club

Am I missing point with this offer. It costs my student daughter who’s not even 17 £18 for ground access on match day, she purchases this ticket at £60 and saves £5 per match on admission meaning she has to attend 12 out of the 13 home games to recoup her money, or mine!!??

Match day price for standing concession looks to be £20, now what that will be for pre-buying is anyone’s guess. But it’s cheaper to buy a full price season ticket at concession rates than EZI. The savings for a concession ticket are pretty minimal, so arguably not worth bothering with unless you’re confident she will go to every game.

I thought I’d read match day standing for concessions was £18, unless that’s if you pre bought and it’s £20 on the day?

If you get a standard one 6 games and you recoup your £60