FORUMS > Bradford Bulls > Half Season Ticket |
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| The Bulls are offering a half season ticket for £99 and if you buy it by Friday they'll throw in the Wigan game.
Not a bad deal for 8 games.
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| Where did you hear that?
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| It would have been nice if they had introduced a half season ticket at the beginning of the season where you could pick the games you wanted to go to. The reason for this is that it would encourage people who live a distance away/with work commitments to attend more games than if they just had to pay full whack on the gate.
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| Quote: Bullseye "Where did you hear that?'"
It's on the Bulls website and popped up on their facebook page
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| I think it's a brilliant idea right now
Take advantage of the feel good factor - 3rd in the league, before we play Wigan, Warrington and Leeds.
Boost our season tickets numbers before the RFL make their decision on us
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| Quote: VanGinger "Boost our season tickets numbers [ibefore the RFL make their decision on us[/i'"
You sure the deed isn't already done?
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| Quote: hi de hi "It would have been nice if they had introduced a half season ticket at the beginning of the season where you could pick the games you wanted to go to. The reason for this is that it would encourage people who live a distance away/with work commitments to attend more games than if they just had to pay full whack on the gate.'"
The club did have a half season ticket for sale at the beginning of the year.
It was £140 for any nine games of your choice, saving £40 on the individual walk up price.
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| Quote: Bullseye "You sure the deed isn't already done?
May well be, I don't know much anymore, out of the loop! You probably know more than me buddy!
It's still a good idea, especially as I knew I was going to miss about 4 in the opening half, but probably just 1 in the 2nd, so suits me great!!
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| Quote: MicktheGled "The club did have a half season ticket for sale at the beginning of the year.'"
That answers a few thoughts I had. Wasn't sure if they were able to do that or not.
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| Quote: MicktheGled "The club did have a half season ticket for sale at the beginning of the year.
It was £140 for any nine games of your choice, saving £40 on the individual walk up price.'"
I don't remember seeing that advertised otherwise i would have bought a couple.
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| Quote: hi de hi "I don't remember seeing that advertised otherwise i would have bought a couple.'"
I didn't hear about it at the time either, but when I went to get my Saints ticket (with the City @ Wembley offer), someone in the ticket office told me that it had just ended. I said that I would probably have got one if I had known, and they did say it wasn't pushed very strongly, could have been advertised a lot better.
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| I guess it's probably a strong indicator that the marketing needs to improve pretty dramatically if some the recent/regular supporters aren't aware of match day offers. Hopefully it is an area the club are working on to improve.
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| Maybe the main area that will improve towards the end of season and next year, really need to get someone with a proven background in marketing.
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| Quote: Bully_Boxer "I guess it's probably a strong indicator that the marketing needs to improve pretty dramatically if some the recent/regular supporters aren't aware of match day offers. Hopefully it is an area the club are working on to improve.'"
Disagree, any recent/regular supporter actively looking for any matchday / ticket offers only has to ask! If they are in fact so uninterested that they can't even be bothered to ask, then I don't think an advert in the Times or whatever is gonna help. It isn't rocket science to figure out that, at any given time, there [imight[/i well be some ticket deal or other on offer, is it?
All offers AFAIK have been on the website - if anyone has even a passing interest in reacquainting themselves with personal attendance then wouldn't they at least look there?
If there are 3000 recent/regular supporters who didn't renew their season tickets then just one mailshot to them is going to cost around two grand at least, depending on how glossy and professional you make the inserts. What else could they do to communicate to " recent/regular supporters" that they don't already do?
I think people should realise that this mantra of "better marketing" that people keep harping on about (by no means just at the Bulls) is just largely wishful thinking by people who know little about it. I am no marketing guru but do know that hardly anybody has any spare dosh sloshing about for marketing, look at the fact that SuperLeague itself hasn't even found someone to pay a penny for the naming rights for two years now, so even the big players are clearly counting the pennies and feeling teh pinch - and also maybe taking the view that when nobody in the area has any spare money then there may be little value to be had in terms of additional revenue from the target audience.
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