Likewise, we’ve sold tv rights for £200k to a league that previously was not shown and was thrown in as a freebie to the last broadcaster who didn’t want to show it even for free.
Super league sold the elite league sponsorship for free pizza or free advertising on a handful of lorries.
Super league has sold the elite league tv rights for a fraction of the last deal putting 10s of clubs at risk of financial ruin because the deal is so far reduced.
All about phasing and if you cup is half full or you’ve sold your cup to cut your cloth