Quote: DrFeelgood "On Boxing Day it was 3.50 for a can of Carling. At the time I thought it was expensive but when I started thinking about it, it made some sense from the club's perspective. First, the mark up on a can is surely more than a pint which means mlre money for the club. If you turn up to every home game and buy a can of beer at 3.50, over the season you'd fork out only abput ten quid more than if it was 3.00, which is a price I reckon people might not complain at since they know they're in a sports areba. Also it takes much less effort to serve cans than it does pints - no need to clean lines, buy gas, change kegs, etc all of which make arena beer terrible cos they can't possibly manage the bars well when they're only serving beer once every fornight on average. Cans can at least guarantee beer quality whereas pints are often garbage for these reasons. Also it deals with the thorny issue of lengthy queues. Less staff can rattle through more thirsty fans if they don't get bottlenecked by serving pints from the fonts that take forever. This was made worse with Green's double pint pot initiative. Serving twice as much beer half as fast was a bad idea for me. Also it cuts down on plastic pint pots if people drink from the can so less waste and hopefully more recycling of cans.
Obviously I'd rather pay less, but I'm not offended by the price since I'd rather the club price the beer in a sustainable way that allows them to cut down bar staff, improve the beer quality, serve people faster, cost less, and make more money for the club.'"
To be fair when I went to the bar I was expecting to get a pint of pi$$ (Carlsberg) for £3.50. When I found that a can of Carling was the same price I went for it. Better quality as you say. But if I am being honest. They could save money on everything as you say and make a profit at £3 a can. Purely for the fact that more people will probably have an extra one because it's "only £3" if that makes sense. I have a couple before the game in a bar and I take a tenner in with me for beer (as I have a couple after with my Grandad too) so for me I'd have 3 at £3 but 2 at £3.50. Sounds pedantic I know like.
But I do agree with everything you say about reducing costs of bar staff and increasing beer quality. Plus at £3 a can more people are likely to buy that (better quality) than £3.50 a pint of pi$$. So saving money again on kegs etc.