The 'problem' with the 3000 target is that it is setting itself up to be branded as 'failure' when it fall short, as it almost inevitably will.
How can I be so sure that 3000 target won't be reached? Well, there were 2800 diehards at the last home game. It would require every single one of those people, plus others who missed the game (obviously it was in the main holiday season, so there will be diehards who couldn't make it) to buy a ST, and clearly that won't happen. You're simply never going to get 100% of people buying a season ticket, for all sorts of reasons - not the least of which is the fact that many of us (myself included) have to miss several games a season for very compelling reasons.
Can the club find 'new' people to buy a season ticket? Theoretically, yes - but have they given anyone any really good reason to do so. I'd say not. We are in a lower division, remember!
I really wish they'd have set the target at a more realistic level, perhaps 2000 - at least in the public perception. Then when they work really hard and manage to sell, say, 2500, it can be 'spun' as a massive success. 'All our targets have been surpassed' etc...
Even if they really expected to sell 2500, announcing the target as 2000 would enable them to spin it as a positive success. As it is they are almost inevitably setting themselves up to fail
Of course, if they do sell 3000 Season Tickets then I will be forced to eat humble pie...