There is a "Stigma" surrounding RL and this has to be changed. The reinforcing at every opportunity that RL is a working class sport and generally watched by such an audience is debilitating. Only the other week, a women was speaking on the radio about the economy and I quote said " The working class of the North" as if that is all that makes up a region.
RU already had bases to grow, because RU was a travelling show and embedded through the Empire.
The RFL is entrusted to make the correct strategical and political moves to develop the game with limited finances. Clubs have financial constraints I understand that but RU have been there too.
The RFL and clubs "Together have to be smarter".
To Edit:- Sky could employ a smarter and more technical panel to cover games (Sorry Stevo and the other fella your great guys really
)
As a side note ITV were better at covering a Rugby World cup than the sp coverage we got of the BBC.