Rebrand as Northern Knights, merge with Halifax and play at the Shay, with occasional games at Valley Parade.... Could happen, as a fan of Northern/Bulls for 35 years I am resigned to the fact that Odsal is no longer viable as a modern day facility that can compete with the new stadiums at Warrington, Salford, Saints, Hull, etc. Shay is a tidy venue these days, Fax are struggling along but with no realistic chance of being in Super League. Harsh but true - the future for both clubs could be a coming together to mop up the Bradford and Calderdale area.

We would then get called the Bradford "unpaid" bills. Not good!

So basically, as you believe some new people might have come, you're saying that even [imore[/i people must have actually [ileft[/i than was thought at the time?

Not sure how this pretty even handed piece of, admittedly not unreasonable speculation, affects anything to be honest. The bottom line says the figures were down.

Doesn't affect diddly - but I raised it as a thought not thought of before... Average attendances

2002 (VP) - 13192
2003 (OD) - 14939
2004 (OD) - 13495
2005 (OD) - 12786

So after 3 years we attracted less people and the rest is history

Now we would give a left testicle for those attendances! I used to think (in the "glory years"icon_wink.gif that managing success might be as difficult as managing failure. Not sure I was right really.

Anyway - my main point was supposed to be not dropping the Bulls brand - it can be put right (IMO)

I personally don't think for one moment that any new prospective owner would change the name... what would be the point of getting rid of the single biggest reason to invest??? The name is the one last major selling point other than the playing staff and support base.

Personally I agree with some of the previous comments with regards to how the brand is thought of. The name is still associated with success and entertaining play, albeit over 5yrs ago. Players always talk about being part of getting back to that success and I do think that the brand still has a future despite the current woes (as long as the business survives).

Brands which have turned things around and reinvented themselves in recent years include LG, Burberry, Audi and Lego, the later nearly going bust just 10yrs ago... unthinkable when you see how popular the film is right now!!!

I'm not saying that we are exactly like any of these brands, just that it has been done and can still be done with our own club.

So in other words we have the building blocks for success.