They certainly did last season. They made 10k the "target" which, to me, is the same thing and the rhetoric this time round seems to be the same. Whether the actual figure has been quoted or not I seem to recollect the 'same targets', being applied.

For what it's worth, like you I'd guess around 7k is, more or less, what might be expected realistically and I'd guess that something, maybe a tad under that, might be the break even figure. Maybe losing JB was fortuitous?

Great idea, add to that maybe calling it a membership to the club which gets you a few perks with the season ticket holders and i think a fair few people would go for that.

The Bradford City thing is called a Flexicard.

It's £50 and gets you a reserved seat for half price for all games, so although it's a saving, it's not as much of a saving as buying a season ticket.

Might have to be a bit more expensive if the Bulls introduce it as it would mean you'd be paying less than if you bought a full price season ticket.

Might be worth it if you only get the free CC game ticket with full season tickets rather than just the flexicard.

Maybe carry on with cheaper tickets but put a maximum figure on it. Say 3000 first come first served or however the club seem fit or fair. Everything else is full whack

The problem with that being, when you only sell 3,000 anyway, you've just lost out on a massive chunk of money that would have been spent if you hadn't lowered the price.

Unfortunately the club are in that vicious circle of needing success to sell tickets, but needing to sell more tickets to give better chance of success. Until they break that, they're going to be stuck in it, and it's going to continue to be a smaller and smaller circle.