Quote: Highlander "Who decided we needed 10k season ticket holders? We've never had 10k. Even 10yrs ago when we were averaging 12-13k attendances with 20k vs Leeds, we always had 6k or so ST holders.
What's dropped away over the last 5 yrs is our walk up support. And expecting to convert people who mainly paid on the gate directly to ST holders seems optimistic.'"
Always thought expecting 10k season tickets [at full price that is, as we certainly did achieve something of that order with the cheap deals] was whistling in the wind. Why, last year, no-one in the marketing dept could see that doubling the price and expecting the same number of sales was never going to work, is beyond me. Not that there is anything wrong in aiming high - in fact it really should be applauded -but you shouldn't [iexpect[/i to achieve all your aims or leave the business dependent on them, especially when they seem unrealistic to everyone else.
I have to say I like the idea of paying a lower figure [50 - 70 quid?] and then getting cheaper entrance on the gate, it sounds like the sort of idea which should be followed up.