Quote: mat "Tbh it makes sense for those who may miss a match or two depending on fixtures which are out next week. Once they see actual fixtures it may tip balance and persuade them it's financially a better option to buy a ticket.
You could argue for extending deadline further as doubt many,if any,will be sold at Full price but that creates a problem in future years. If people know deadline will be extended repeatedly then they will wait till last minute to purchase causing the club cash flow problems.'"
That's true enough, though there is the point that people with a seat in the stand, who wish to to retain the same seat, need to do so before the cut off (usually a week or more before the early bird ends), so it won't militate against all early renewals. Don't know if that alone would bring in sufficient cash though.
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