Quote: Northernrelic "I think the issue people are raising is that if you get down to the Dec/Jan holiday period then most people will have even less disposable income with Christmas expenses, but it would not hurt to extend the early bird deal into December.
Getting more people though the gate, however they chose to pay has to be good for the club, but season ticket sales help to provide cash funds over the off season and this year we are still out in the market for more squad members.
I tend to look on buying a season ticket as way of making a commitment to the club even though I know work and holidays will keep me away from several matches each season'"
That's clearly true, but to be honest, whenever you choose to buy there will always be competition for your money, saving for Christmas or if it's later, paying off Christmas, it's a no-win situation in many ways. There certainly is a point that people do put money away for Christmas so it may be reasonable to use tickets (yeah, I know they're not cheap!) or shirts etc as Xmas gifts or cash towards xmas gifts etc.
To me, the biggest dilemma for the club is how long to spread the 'early bird' price before it starts to impact on getting the money in early, and of course bearing in mind that this season was a late start due to the general situation. I think though that most in your position (of missing more than a couple of games) are the ones who may choose to pay at the gate, bearing in mind we have the normal prices back. Trouble there though, as touched upon earlier, is that if we don't have a decent season then there is temptation for many not to bother.