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How can two relative novices (in the business side of things), employed by a man who is a novice in RL terms, seeking advice from the most successful club of the last 5 yerars, who both were once employed by, be anything other than goood?

If we had taken a leaf out of their book sooner, we might have avoided the crisis!

We should know our place! At the moment we are nowhere near Leeds in Rugby or Business terms. We need to close that gap in both aspects of ther operation. Publicising this isnt a problem for me, as it shows that efforts are being made to rectify a shortfall in knowledge. This can only benefit our club long term. Even if it is from Leeds!

Learn from the best, and you can only improve!

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Quote: M@islebugs "The advice isn't the point. From a marketing perspective it's a dreadful piece which casts the club in a negative light.'"


I see what you are saying, but who are these blue chip companies who are going to be put off by FC talking to the Rhinos? From my experience most sponsorship comes from local companies having a fan of the team on the BoD. That & the desire to be associated with a successful club. It's hardly Microsoft asking Apple for advice.

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Quote: M@islebugs "The advice isn't the point. From a marketing perspective it's a dreadful piece which casts the club in a negative light.'"


I disagree.

If I was going to part with any money in terms of sponsorship, advertising, investment, or even a season ticket, I would be glad to know that the people running the business had acknowledged the need to develop themselves and the organisation. Especially if theyd just stood back from the brink of oblivion.

Or we could just deny it ever happened in a Peter Hood styleeee!

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Quote: isaac1 "I disagree.

If I was going to part with any money in terms of sponsorship, advertising, investment, or even a season ticket, I would be glad to know that the people running the business had acknowledged the need to develop themselves and the organisation. Especially if theyd just stood back from the brink of oblivion.

Or we could just deny it ever happened in a Peter Hood styleeee!'"


If that view was expressed/acknowledged privately then like you, I'd be supportive. However, take that article upstairs to a meeting of non RL business people and my fear is that the first question would be, 'who are we sponsoring, the headmaster or the schoolboys?' It's a subservient image and story which feeds into a view of FC as inexperienced/lightweight and the club as lacking in both expertise and status.

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Quote: M@islebugs "If that view was expressed/acknowledged privately then like you, I'd be supportive. However, take that article upstairs to a meeting of non RL business people and my fear is that the first question would be, 'who are we sponsoring, the headmaster or the schoolboys?' It's a subservient image and story which feeds into a view of FC as inexperienced/lightweight and the club as lacking in both expertise and status.'"


If there was a chance of Coca Cola being main sponsor, then yes. But who are/have been Bulls major sponsors - JCT, Grattans, Greenwoods, Safestyle UK, Curryhouse, Bradford Uni/College? Are they really going to be bothered? I look forward to the day when 2 RL coaches talking to each other is front of the FT.

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Quote: M@islebugs "The advice isn't the point. From a marketing perspective it's a dreadful piece which casts the club in a negative light.'"




29 posts in 3 pages 
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Subscribe | Moderators: Admin
29 posts in 3 pages 
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