Well, that's not strictly true as the only place you can spend your points is at the club. So really, unless you've spent enough on your team card to cover the full cost of a season ticket, the club will still be getting some cash out of you.
And if you HAVE spent that much on your team card, then that's even better for the club.

I'm sure that all those supporters who have the long term tickets will still be contributing their hard earned in other ways. There will be (hopefully) plenty of things to spend your money on apart from the season tickets.

I think one of the best part of the prices is U12s getting in free. For me this was a massive mistake charging kids last year. Your much more likely to get a child to go to a game for the first time than an adult. But if a child wants to go then the adult has to take them so we sill earn some money. Getting them in for free makes it much attractive for families and much more likely to get new supports and paying adults.

I had to pay for 2 out of the 3 of my children last year. I've just renewed all 4 tickeys today. Unbelievably all 3 children are now free, so I've just made a CONSIDERABLE saving on what we paid even last season!!

That's spot on imo.The younger you get fans the better, what's more if your U12 is really young, it means that an adult, or at least over 12 yearold, has to go with them - at the normal price. I think marketing is in good hands.