Quote: mat "If they could give a decent early bird discount and combine it with a spread payment plan ( say direct debit over 3-4 months) then it would help both supporters and give club a steady income over the off season to help cashflow.'"
I'd guess the 'early bird' price was normally close to, or at, the economic rate to be honest, after all I suppose the majority of tickets are sold at that price and not many after at 'full price' - excluding any 4/5/6/ match deals which might be made, of course. So they can set then set the 'full price' a bit above that and it let's us feel like we've got a bargain, so a good marketing ploy all round!