In the light of the economic downturn and the changing political climate in the nation as well as our fair city, it is important that the club choose a moniker that reflects the spirit of these times...

I've said it before and I'll say it again, its time to rebrand the club "BRADFORD RIOT" - like Melbourne Storm, only Bradford style. I'm sure our visionary political representative George Galloway will back the move with some gusto!



Even those tough guy Wigan Brigantes won't mess with us then

The club has (or had) to pay an annual fee to the Chicago Bulls to use a derivative of their logo. The fee is for use of the logo, not the name Bulls.

Also, that presupposes that CB would be prepared to assign the agreement or re-license.

Thought it was something like that adey. So if you're the Chicago Bulls, who really wouldn't notice our cash either way, would you let us sign up again to let your branding be associated with such failure? Possibily, but only because it would register so little with them either way...but its not a given imo, and if we can't use the branding/logo would we still want the name?

Very true. It would actually be a bit perverse to drop the Bulls name in fact, since it's the 'Bulls brand' which is apparently the reason for much of the support.

We've got no money to start with. If the club re-brands then they'd need to spend out a load of money on new signs, kit and, if we're staying at Odsal, replacement of the seats in the seating area.

To me, it just doesn't seem cost effective. Especially given the mis-management that got us into this situation in the first place

How can the Chicago Bulls own a word? Or even a picture of that word?


As of now I own the word cheese and all pictures of cheese, so anyonee who uses the word cheese or a picture of cheese can pay up....

It is not the word that the Chicago Bulls own. The issue involves the similarity in the logo, which obviously, is a trademark of the Jerry Reinsdorf owned Bulls.

Other 'Bulls' such as the Queensland Bulls cricket team, the Blue Bulls RU side, the New York Red Bulls or the USF Bulls [US college team do not use an emblem which is similar to that of the Chicago Bulls. Therefore I would presume are not infringing on any trademarked property by merely using the word 'Bulls'.

yes bdh its the image rights not the name of itself, our current bulls logo is a look alike for the Chicago bulls, but there are plenty of other bulls teams in the US etc that have logos nothing at all like the chicago eg University of Florida Bulls, New York Red Bulls.

Re imaging may be cheaper than buying the old image rights off Guilfoyle, hes not going to give them away

It's a crap, childish, unprofessional looking logo anyway imo (although not as crap and childish as the Rhino one). I wouldn't give a crap if it was replaced with a new logo or even the Bradford coat of arms.

Allow the supporters to design one and vote on it. New start, new logo.

Feel sorry for those with a Bulls tattoo if it changes.

The Bradford Pie Beaters?