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As a marketing exercise this whole 'pledge take 2' was always going to fail. I think last year the pledge was an excellent idea and was really well implemented and achieved it's goal for the year. Having then copied this idea and moved the goal posts twice (in increasing the cost per ticket and the amount needed to achieve) for the 2012 season there was always only going to be a slim chance that this would have been achieved.

I think the way that they marketed the pledge has been good this year, but there is still no transparency from the club around the specifics of the pledge - more transparency and there would be less cases of isaac1 and plenty more pledges.

A longer pledge period would have been good, or a shift from the pledge into a more solid platform of - first 3000 get it for £75, next 3000 get it for £85 and so on and so on. But who knows - it's always going to be a struggle with so much negativity surrounding the on pitch performances.

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I reckon it's going to be a deadline extension, and then you'll see Lynch move on and a new signing come in.

mat
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Quote: MicktheGled "Not if they need the money asap ahead of the off season.'"


that will have been reason for the 3k at £75, to get a certain amount of money in ASAP.

mat
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Quote: Paul124897 "I reckon it's going to be a deadline extension, and then you'll see Lynch move on and a new signing come in.'"


looking a bit doubtful now theyve renamed countdown to seat reservation deadline icon_wink.gif

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Quote: mat "that will have been reason for the 3k at £75, to get a certain amount of money in ASAP.'"


That was [iprecisely[/i the reason.

I wrote in with the question "Why did the club seek 3,000 fans to pay for their 2012 membership so early in the process?"

The answer was an unequivocal "we need the money" (or words very close to that).

And its more than 3,000 @ £75 - quite a few of that 3,000 - including me - will have paid £110 for the stand.

Don't forget though that 20/120ths of it goes straight off to George Osborne as VAT.

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My brother paid today and got it for the first 3000 price.

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