They should let me design it.

YAWN!

This year's shirt is excellent and the sales figures seem to back up that it is popular. Genius idea from the OP and those who seem to be in agreement to bring back an antiquated design that few people even care for anymore; that's guaranteed to sell loads and generate masses of revenue for the club...

Add to that the idea of keeping kits for several seasons so that after year 1 your revenue stream from shirt sales flatlines and you've got a truely excellent business model there.

The reason why the likes of Hull FC keep their kit "traditional" is, if I remember rightly, that they tried a different design in the not too distant past and it was loathed by the fans and didn't sell. So they now play it safe with their designs. However, it doesn't take much to notice that these here modern Bulls shirt designs DO actually sell; just open your eyes on a matchday.

Or perhaps the handful of miserable sods who are caught in the past should just keep whinging about it, I'm sure that'll change everything.

I like that idea, i believe they do something similar in the NRL too?

This thread is a bit laughable really.

Kooga is a professional company that design sportswear all the time - basically, they know what they are doing. They aren't going to design shirts that people don't want to buy, as that would be commercial suicide. So we can be sure with whatever they come up with for 2012 will be what they believe, in their professional judgement, will sell the best. That means more money for the club!

If people don't like an individual design, then that's simply a subjective opinion. It doesn't mean anything in the overall commercial reality of what Kooga do

Quality and class are always understated. For example Bentley Motor Cars, Trickers footwear, Barbour clothing etc. I rest my case.

When we first got Kooga shirts the manufacturing and cloth quality was superb, I can't truthfully say that about the more recent offerings though.

Without wishing to cause offence, it looks and feels cheap and tacky for the masses who probably don't care what they look like.

Well, it's a rugby shirt so I guess no-one is going to turn up for a job interview wearing one. Though you never know........

I couldn't agree more. The designs are a tribute to migraines and they come with absurd neck lines. Even at £10 I didn't give them a second glance.

true but the reduction coincided with a drop in price. I'd guess kooga are manufacturing to a price point we are requesting and the quality of materials reflects that.

That may well be true, but I and others, judge the quality of Kooga products by what they provide. So if Kooga are happy that I tell people face to face or on internet forums that their quality has dropped, then they only have themselves to blame if their reputation takes a knock.