Ok now im confused cause I went on play.com and theres nothing to enter my team card number or anything? Can I back log it for stuff I bought recently?

On the matter of scanning the cards, as we boarded the coach to Huddersfield they had a hand scanner and, for some reason, scanned all the cards. There was no clear reason for this as they issue a printed ticket, to show you've paid, when you book. It seemed a bit strange to be honest, after all not everyone would have been a season ticket holder anyway so they won't have got everyone.

It is part of the new marketing system I would imagine. By collecting information about which season ticket holders use the coaches then can target the right section of fans for offers etc. For instance there would be no point offering/reminding me of coach prices etc because I never use them. But you would no doubt find such an email of interest.

That sounds logical until you remember that all the ticket sales (including the coach) are done through the computer anyway. There is a discount for season ticket holders so they need to check when you book the coach.

Ha maybe just checking which people delay the coach by turning up late then..