A crucial difference will be the changed expectations. Last season, the expectation was that Bradford would perform comfortably within the top 8. Next season expectations will be lower, and consequently I think Bradford are more likely to be 2010's surprise package.
An analogy with Wakefield of 2009 might be appropriate (no, I'm not referring to SM's recruitment strategies
). Another quality signing in the backs could see you there or thereabouts.
A strong start to the season would do much to reinforce SM's position and give the players some confidence again (especially the likes of Platt, Sykes & Sheriffe). That said, a bad start to the season could reawaken memories of 2009 in the player's minds and confidence could take a hit - if this happens it will be 9th or below again.