Quote Bulliac="Bulliac"On the point of profit and loss - are we to assume the matchday magazine, or programme to the rest of us, was losing money? Sales weren't actually mentioned and, to be fair, whilst it was on good quality paper and had plenty of editorial stuff, at £3 a pop I'd have thought it added, rather than detracted, to the finances. Clearly not the case..'"
I would imagine that the value to sponsors and advertisers would go up significantly by increasing distribution. Maybe they see that as the more reliable revenue stream.